What Are Keywords? How to Use Them for SEO David 2025-03-23 SEO 206 Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacke...
How to Use Google Keyword Planner in 2024 David 2025-03-23 SEO 51 Google Keyword Planner is a keyword research tool for advertisers. But you can also use it to find keywords for SEO. It can even show you the keywords your competitors are targeting. In this guide, you’ll lear...
The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume By Despina Gavoyannis ✓ Reviewed by Ryan Law David 2025-03-23 SEO 57 Many junior SEOs make the same mistake: they chase high search volume, assuming it means long-term opportunity. But search volume alone is completely misleading. A keyword with 50,000 searches/month sounds lik...
How to Create Quality Content (Follow Our 5-Level Framework) David 2025-03-23 SEM 149 If you’ve spent some time in digital marketing, you’d think making quality content is the cure-all to every marketing woe. It’s in every SEO guide and content marketing playbook and tossed around like buzzwords...
Search Engine Ads Explained in 10 Minutes (with Expert Tips) David 2025-03-23 SEM 57 Search engine advertising (also called pay-per-click, PPC or SEA) offers a direct path to website visitors, but is it the right choice for you? This guide breaks down what beginners need to know before inve...
How to use Google Search Console for keyword research David 2025-03-22 SEM 44 When it comes to keyword research, SEO professionals often rely on expensive tools to find the right keywords. However, Google Search Console (GSC) provides a completely free way to access insights strai...
7 quick SEO hacks for the SEO newbie David 2025-03-22 SEO 45 Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,” as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem to ...
