What Are Keywords? How to Use Them for SEO David 2025-03-23 SEO 205 Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, ...
How to Use Google Keyword Planner in 2024 David 2025-03-23 SEO 50 Google Keyword Planner is a keyword research tool for advertisers. But you can also use it to find keywords for SEO. It ...
The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume By Despina Gavoyannis ✓ Reviewed by Ryan Law David 2025-03-23 SEO 56 Many junior SEOs make the same mistake: they chase high search volume, assuming it means long-term opportunity. But sear...
How to Create Quality Content (Follow Our 5-Level Framework) David 2025-03-23 SEM 148 If you’ve spent some time in digital marketing, you’d think making quality content is the cure-all to every marketing wo...
Search Engine Ads Explained in 10 Minutes (with Expert Tips) David 2025-03-23 SEM 56 Search engine advertising (also called pay-per-click, PPC or SEA) offers a direct path to website visitors, but is i...
How to use Google Search Console for keyword research David 2025-03-22 SEM 43 When it comes to keyword research, SEO professionals often rely on expensive tools to find the right keywords. Ho...
